You’ve got a website – thats great!
You’re tracking it using Google Analytics – even better!!
But are you using all the features in a way that makes the most of having it in the first place?
A bit about Google Analytics
Google Analytics is a web-based statistical reporting solution which tracks activity on your website/s. By monitoring your traffic, you can gain insights and marketing trends which determine how well your website and associated digital marketing is working for you.
Google Analytics covers the following areas:
General traffic statistics
Goals and conversions
Referral, direct and search engine traffic
Marketing campaign effectiveness
Here’s a list of Google Analytics features and how they can provide advanced insights from your website/s:
Filters – Permanently filters traffic into smaller, targeted segments for – Easier analysis.
Advanced segments – Within reports to internally filter and compare metrics over a set period of time – One metric against another ie direct Vs refferal, organic V’s PPC, Unique V’s returning.
Campaign variables – Use to track emails, banners etc - Measure individual conversions and compare performace.
SEO – Combine keywords of the company name with direct search traffic as these falsify data – Definition of true referral keyterms.
Goals – Especially useful for booking steps – enter all funnel steps to monitor abandonment rate – Builds a picture of what customers are doing along the booking path/lead up to a goal.
E-commerce – Track sales, cost data and purchase patterns – Compare product performance and conversion rate.
Site search – Insights into internal search terms – What do your visitors want and do you have it? Do keyterms searched match the ones defined?
If you would like to take your results to the next level, get in touch.
Monthly reports which contain valuable and in-depth marketing insights, thus allowing for periodic adjustments to your website and marketing campaigns are available from €150 per month. Training available on-site.