According to a number of news sources from the onset of the year, online marketing and advertising is on the up! Outsell publishing research say that online spending is set to rise to almost 10%. World Wide Worx tells us that the growth of users in South Africa is 5m. Over 50% from Belgium have an internet presence, which although low for the population, demographics show that Belgium is a wealth, educated audience.
What’s the reason? Companies are now seeing the value of online advertising
Internet availability, or lack of it, has been a thorn in the side of online marketers for a long time. Less surfers = less traffic = less busines online. Its a simple calculation.
But as the internet age matures, the new formula is:
Rising no. surfers + availability of internet + online options = more traffic + more interest + more spending online.
Its a win-win situation for businesses. The cost of maintaining a website and online marketing is low compared to traditional marketing methods. But the factor which rates the highest is measurement.
All website traffic and online campaigns can be tracked effectivity.
Customer interaction – check!
Customer trending – check!
Customer purchases – check!
See my write up on Google Analytics for more on tracking.
Video killed the radio, but will the internet kill the newspaper?