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Will the internet kill the newspaper?

internet-vs-newspaperAccording to a number of news sources from the onset of the year, online marketing and advertising is on the up! Outsell publishing research say that online spending is set to rise to almost 10%. World Wide Worx tells us that the growth of users in South Africa is 5m. Over 50% from Belgium have an internet presence, which although low for the population, demographics show that Belgium is a wealth, educated audience.

What’s the reason? Companies are now seeing the value of online advertising

Internet availability, or lack of it, has been a thorn in the side of online marketers for a long time. Less surfers = less traffic = less busines online. Its a simple calculation.
But as the internet age matures, the new formula is:
Rising no. surfers + availability of internet + online options = more traffic + more interest + more spending online.

Its a win-win situation for businesses. The cost of maintaining a website and online marketing is low compared to traditional marketing methods. But the factor which rates the highest is measurement.

All website traffic and online campaigns can be tracked effectivity.
Customer interaction – check!
Customer trending – check!
Customer purchases – check!

See my write up on Google Analytics for more on tracking.

Video killed the radio, but will the internet kill the newspaper?

4 Comments

  1. Elaine Rogers

    I don't think traditional media will be overwritten completely in our business lifetime (I plan to retire at 40), but you and others make very valid points about online marketing, and its rapid growth. It's being talked about at all network meetings I go to, everyone wants to know if it's “better”.
    I think the key is to find the strategy that works for your type of business and of course that will suit you, and work with whats available, especially if it's free (what costs little generally requires other resources, like time)

  2. Christina Giliberti

    Hi Elaine,
    Tks for your comments.
    Online marketing has grown for a number of reasons – the first is that it is a 'cheaper' form of marketing. The second is that social media has opened many doors and has the benefit of being easy to use and available to all.
    I wholeheartedly agree with you that the correct strategy is key, as it the correct forms. Online marketing has many forms and the right fit will depend on budget, time, expertise and sector. A strategy assist to provide a step of forms and steps with match individual criterias.
    Tina

  3. Christina Giliberti

    Hi Elaine,
    Tks for your comments.
    Online marketing has grown for a number of reasons – the first is that it is a 'cheaper' form of marketing. The second is that social media has opened many doors and has the benefit of being easy to use and available to all.
    I wholeheartedly agree with you that the correct strategy is key, as it the correct forms. Online marketing has many forms and the right fit will depend on budget, time, expertise and sector. A strategy assist to provide a step of forms and steps with match individual criterias.
    Tina

  4. Christina Giliberti

    Hi Elaine,
    Tks for your comments.
    Online marketing has grown for a number of reasons – the first is that it is a 'cheaper' form of marketing. The second is that social media has opened many doors and has the benefit of being easy to use and available to all.
    I wholeheartedly agree with you that the correct strategy is key, as it the correct forms. Online marketing has many forms and the right fit will depend on budget, time, expertise and sector. A strategy assist to provide a step of forms and steps with match individual criterias.
    Tina

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