Well hello there and welcome to a series of blog posts which aim to answer all of those digital questions that I'm asked on a daily basis by businesses.
This is a question I’m asked at practically every meeting and highlights to me how important the activity of blogging has become (or about to) for many businesses.
This question goes in the box with ‘how many pages should I have on my website’ and ‘how many people should I talk to online’. The answer is much the same – the more you do, the more chance you have of:
- Increasing readership
- Being seen online (includes search engines)
- Someone contacting you about what you do or offer
At the same time, the extended answer depends on three things :
- Your time, and
- Your business
We were not all born ‘J K Rowling’ or ‘Shakespeare’. We each have our strengths and for the majority of us, writing isn’t one of them. So be honest with yourself – would you be keen to write your blog posts, or would you prefer to outsource this activity to a ghost writer. Millions of businesses do it, it’s not wrong, although I will suggest that you involve yourself in some way when working with a ghostwriter (helping to select topics, providing some research or mentioning particualr activities/events to blog about).
If you do enjoy a good write and are eager to give it a whirl -then we say go for it! It’s one of those activities that the more you do, the better you become at it.
We are all busy bees, going about our daily routines. When we look at starting a blog, we have to make time for this responsibily (I don’t use this word lightly; it’s part of your job, as opposed to a hobby).
We can’t pause time, or slot another piece of time into our days. And days do not lengthen because we need more time. We have to work with the time we have and prioritise, shuffle and make room for new activities. This may involve recording your weekly schedule and looking at ways to be more efficient in your job. It could mean passing on a task to a colleague, or giving up an hour each week of your ‘spare’ time. The choice, as always, is yours.
If you are a large business then you will have a stream of employees and your marketing/media department will handle your blog posts. This means that daily/weekly posts are a doodle.
If, on the other hand you are a small business owner or one-man band, then churning out this amount of blog posts will be nigh impossible (unless you give up numerous evenings to write). In this case, a bi-monthly or monthly post are likely your preferred options.
Your business industry will also impact on your blog activity. Media bloggers are sure to blog more of them, as are journalists and reporters. This is simply because their readers depend on them to bring up-to-date news. As news is so rapid these days, it stands to reason that the reporting(blogs) must be too.
We hope that this answers the question of ‘how much should I blog’ for all our readers. But if not, then pop a comment in the comment post for us. And if you need us for ghost blogging or strategies, then give us a call on +353 (0)21 4828027 and we’ll help you out.