email marketing

Marketing your biz better: part 4: Segmentation & Targeting

I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. Read a true story ...

Using online behaviours in your strategy planning

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Here are some behavioural insights to consider...