perception

Writing Tips for the Web

This month’s theme concentrates on writing for the web. It’s an area that we have cultivated over the years, so we thought we’d share a few pointers to improve your copy and make it web-ready! Tip 1) Aknowledge space When writing for...

Selling Online : HolstPhoto.com

Our new series ‘Selling online’, follows on from our very successful ‘Q&A’s for new business bloggers‘ series. Inspired by the post ‘How to sell online in 60 seconds‘; online retailers can submit their website for us to provide custom...

Marketing your biz better: part 3: Pricing and Positioning

This is part three of a four part series on marketing your biz better. This part centres on Pricing and Positioning - how pricing affects your products and services, how changes are percieved and which you should choose for your company.

Market your biz better: Part 2:Ethics

I discussed branding in part 1, this instalment is all about Ethics and ethical behaviour. What are ethics, what part do they play in our lives and what ethics are involved in marketing ...

How to market your biz better: Part 1:Branding

What does the word branding actually mean? Branding is all to do with perception and positioning. Companies ‘brand’ themselves to be appealing to the market they wish to do business with. Branding is much more than a logo and applies to the whole...

Is beauty only skin deep?

I recently submitted a post on the correlation between confidence and success, and was surprised to find how many responded and expanded on this concept. This post is a follow up as such, and discusses the impact of beauty in the world and how it affects...