Marketing your biz better: part 4: Segmentation & Targeting

I remember when we would write up a few paragraphs of copy, stick in a link to the website homepage, attach our database and click the send button. Nice and easy. One message, one creative, one database. Read a true story ...

Attracting the right customer

As suppliers and sellers, we need to research the who, where and how to target the RIGHT customer. Here's how to produce a customer profile to do just that.