website tracking

Google Analytics Goals & Funnels: Explained

In this post I'm going to explain what a goal is, how to set goals and what funnels are in Google Analytics. Try not to blitz all your brain cells!

Using online behaviours in your strategy planning

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Here are some behavioural insights to consider...

Making better use of Google Analytics

You’ve got a website – thats great! You’re tracking it using Google Analytics – even better!! But are you using all the features in a way that makes the most of having it in the first place? A bit about Google Analytics Google...